No.1

这是一场奢侈品品牌管理系统化的学习之旅，它为我们推开一扇大门，管窥这个独特而又有些神秘感的行业。奢侈品，作为一种能给消费者带来额外创造性和情感价值的商品，它的品牌管理带有着其特殊性。我们跟随Denis教授了解了奢侈品的消费观念、消费者心理、品牌建构与管理，以及如何在变化的环境中创新发展等，同时也亲身参与了实际案例的分析讨论和展现，从理论到实践，丰富且完整。

Denis教授的课程深入浅出，案例多元，带来诸多启发。品牌在独特性与包容性、传统性与流行化之间的游走和平衡让我们更清晰地看到了不同奢侈品的定位与发展方向，思考如何利用数字化实现品牌塑造和产品营销。奢侈品管理是在讲好一个稀有故事的过程，Denis教授为我们呈现了一个个美好的故事，并详述其构建的过程。在领略品牌营造之功的同时，也感慨正是这些美妙的故事，为品牌创造着它们超出预期的未来。

No.2

Luxury Brand Management is course for someone who is trulinterested in what is the underlining logic of the concept “Luxury”, how they created their legends, how top tier luxury brands position themselves, and how they grow together with current trends, etc. The class itself covers a broad range of topics, from luxury apparel, luxury cars to luxury hotels.

Professor Denis Morisset is supper nice and very down to earth. He has extensive experiences in both luxury industry and academia. He also understands eastern and western cultures. In his class, he encourages students to step up and express their thoughts as well as bring up class discussions. There are students from all different countries with different backgrounds. It was quite interesting hearing all kinds of perspectives from the classmates.

No.3

课程开篇讲起奢侈品起源时，打破了先入为主的概念认识。文艺复兴时期诞生奢侈品概念……从精英贵族到新中产，从艺术到时尚，从品牌到产品，Denis教授带你领略奢侈品与品牌的演变。讲起耳熟能详的奢侈品如数家珍，分析其DNA和CODES的细微之处让你品味到奢侈品的真正魅力。商业模式也是题中应有之义，别有一番风味。

开放的学习交流环境倍感轻松，多种背景的学生让课堂生动。Denis教授来自法国ESSEC商学院，长期耕耘奢侈品行业，更曾任法国ARMANI的CEO，是我们了解国际企业管理和了解奢侈品与品牌不可多得的学习途径。

No.4

I was looking forward to this course the most, primarily because I work in the lifestyle and luxury segment. My first impression of the course content: Great! Why are some brands more consistent than others? What distinguishes Luxury from Premium? What is the secret to the success of a Luxury Brand? And what is the difference between DNA and code? Professor Denis Morisset follows this up with great enthusiasm and shares his knowledge and experience with the students. I particularly like the way all segments are examined -‐ cosmetics, hotel chains, and spirits. A must for every fashion and lifestyle enthusiast MBA student and an excellent complement to all other Elective courses!

No.5

Denis Morisset教授的奢侈品品牌管理课程让同学们以一个全新的视角去了解商业运作与品牌管理，高级品和奢侈品的本质区别，奢侈品与奢侈品牌的区别和联系等。他从同学们耳熟能详的奢侈品品牌出发，分享了诸多品牌起源、发展历程和品牌哲学。印象最深刻的是在讲到奢侈品的起源时，教授从文艺复兴到工业革命对人们消费观念的影响以及奢侈品消费观变化的介绍十分精彩和有趣，体现了大家风范。他的奢侈品管理知识体系十分完整，尤其对奢侈品牌在中国的发展趋势具备独到眼光。

博雅汇MBA，专注于北清人等顶级名校MBA提前面试申请，拥有9年的辅导经验，帮助上千人成功拿到清北人复交等名校预录取资格。

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