上海交通大学安泰经管学院EMBA项目联合上海外语频道《财道》（ICS）节目，特别策划校友企业的“生意经”。上海交通大学EMBA课程教授费一文将带您从内行的角度出发，盘点耶里夏丽创始人杨剑的“本帮”新疆菜发展史，并点拨中国茁壮发展的民营企业的战略布局与未来走势。

精彩尽在2014年11月29日（周六）21:15，敬请期待上海外语频道《财道》（ICS）！

We'll tell you tomorrow, Nov. 29, as part of our year-end special Bizbook series, an inside look at Chinese businesses and how they're doing，with Jiaotong University on the tactics and plans of China's developing businesses.

许多人将餐饮业的不景气怪罪于政府的节俭运动和反腐败政策。中高档次的餐馆纷纷采取应对措施，开始提供早餐、团膳和价格公道的平价菜肴。

Most people blame the government's frugality campaign and crackdown on corruption. Middle- and high-end restaurants have resorted to offering breakfasts, group meals, and what are now called "fair priced" dishes. But there are exceptions.

但也有例外，当上海餐饮业二十一年来增长最缓慢的时候，有一家连锁餐馆从未停止它前行的脚步。
But there are exceptions. At a time when the restaurant business in Shanghai is growing at its slowest in 21 years, there's one chain that just can't stop growing.

二十多年前杨剑来到上海学习工程，如今他已是上海最知名的新疆餐厅耶里夏丽的CEO。一个局外人如何成为本地餐饮业之星？

More than 20 years ago Yang Jian came to Shanghai to study engineering ... but he's now CEO of Shanghai's best-known Xinjiang Restaurant chain, Yershari. How does an outsider become the star of a home-town industry?